Elevator Pitch

The elevator pitch (short form, thanks to Eric Saund):

For <customer description>
who <customer’s defining need>,
<your product name>  is a <product category>
that <product differentiator>,
unlike <nearest competitive solution>,
(optional: which <competitor’s weakness>,)
<your product’s value proposition*>.

* A value proposition is a clear statement of the tangible results a customer gets from using your products or services.

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